I’m Mathis. I do communication.
My projects have been featured in: Go’morgen Danmark, Her Går Det Godt, Se&Hør, Ekstra Bladet, Politiken, Soundvenue, Museum of Copenhagen and many more
Bodega Konkylie
I made A–Z on a new bar concept in Copenhagens northwest quarter. The bar received heavy media coverage in everything from Politiken, Euroman, Soundvenue, had interviews in TV2, Danish National Radio P6 and Gaffa and is soon to be exhibited on the Museum of Copenhagen. The bar is now among the popular bars in Copenhagen with its own musical identity.
News-jacking for Flügger
I invented a new way for Flügger to communicate color. I started using color as a communicative element instead of a static utility. Flügger went from a conservative brand few people shared feelings with to a widely discussed brand. Flügger was on heavy rotation among Danish media and had millions of reaches on social media.
Politiken’s tone-of-voice
Struggling in a new media reality, I redid Politiken’s digital tone of voice. By working with the core of Denmarks biggest newspaper, Politiken, I translated its playfulness in the printed version into a digital version, using their famous cartoonists. I successfully incorporated their quirkiness into a digital strategy, making Politiken more than just news – just as in the printed version.
I’ve worked with: Roskilde Festival, Copenhagen Phil, ARoS, Albani, Mikkeller, Politiken, Flügger etc.
Vildgæret Ensomhed – First Flush (feat. Søren Holm from Liss)
I bet you can’t find many people from the Danish music industry, who don’t remember this video. First Flush went from a indie brand to a widely known band on the Danish music scene. I directed and designed the video.
Mikkeller Mixtapes
Besides making the whole concept from scratch, I directed it as well. A concept featuring international artists such as The Nationals, Lowly, Trentemøller, Rick Astley, Jacob Bellens etc. All Mikkeller Bars around the world transformed into small venues when the artists played there. After that, all Mikkeller bars simultaneously played a, by the artist, uniquely curated playlist a week after. It cemented Mikkeller as a brand with heavy interaction with the international indie music scene.
Konkylie
I did A–Z on Konkylie, now one of the most iconic indie labels in Copenhagen. I worked with brands and artists and pushed indie artists to national artists. Through the concept Konkylie Favorites, I presented artists together with Vega, Hotel Cecil, Byhaven etc, that now play Roskilde Festival, Pitchfork Festival and tour in Europe and USA.
I like it simple and impactful.
I thrive, when I can touch people. and I love to make advertisements and brands, where we work with small budgets and big ideas. For me, t’s all about the good idea.